To a new cyclist, entering a bike shop can feel like setting foot on another planet. Suddenly you’re surrounded by gadgets and gizmos. Electronic this and carbon that. And “Holy hell! They’re asking HOW much for a jersey or a pair of socks?!” The world of cycling comes with its own language and unique set of unspoken rules. So how do you navigate this strange new land and fit in with the locals?
It’s time to demystify the process and cut through the jargon so you can score the perfect shiny new toy. These tips will help you buy a bicycle that’s perfect for you.